B2B data

The Role of the Opps Data Marketplace for Data Curators and Creators to Secure New Revenue and Customers

Users can find and buy new investor, customer or partner data sets for email or LinkedIn outreach. Creators can monetize unique data sets

Introduction to Opps Data Marketplace

The Opps Data marketplaces is a platforms where individuals and organizations can buy, sell, and exchange different types of data. This marketplaces can connect individual data set creators with potential buyers, which can include businesses, researchers, or investors. The Opps Data marketplace offers a wide range of B2B and scraped data sets that have been enriched. This includes role, industry focused , technology user or audience based curated data sets.

Importance of Early Adopters for Data Marketplaces

Early adopters play a crucial role in the success of the Opps Data Marketplace. Lead generation agencies and experts for example mayb create unique data sets that can offer targeted data used in cold email, LinkedIn, Twitter DM or custom advertising audience campaigns. Their ability to find and enriched data sets that may infer an Ideal Client Profile or buying intent are important.

Understanding the Role of Data Marketplace in Securing Early Adopters

Data marketplaces play a crucial role in attracting early adopters and investors. These platforms provide a space for sharing, buying, and selling data, making it easier for startups to showcase their innovative ideas and products to potential supporters. By utilizing data marketplaces, businesses can engage with early adopters who are eager to try new technologies and solutions. Additionally, investors can explore a wide range of data-driven projects, leading to increased funding opportunities for these initiatives. In summary, data marketplaces serve as a bridge connecting entrepreneurial ventures with individuals interested in pioneering advancements in the tech industry.

Strategies to Attract Early Adopters to the Data Marketplace

To attract early adopters to the Opps data marketplace, we  enable data creators to submit data sets that are validated and reviewed for accuracy and originality.  These can then be sold with the creator receiving a 70/30 revenue split with a customer facing price of 5 cents/record. All records must have a company, founder or other contact, verified business email and ideally LinkedIn and Twitter addresses for the contact.

Data curators simply select "Sell My List" in the Opps Data Marketplace. from there they can upload a .csv, with a product name and image to denote the data. This will then be reviewed by the Opps Admin before being published to the Marketplace for Sale.

The Curator or Creator will be prompted to submit their Stripe details so that any cash sale results in a revenue share of 70% going to the creator.

Leveraging Data Marketplace to Attract Investors

Some data in the Opps Data marketplace offer lists of companies funded by a particular Investor. Others are list of VCs, Angels or LPs which can be useful to both investment firms or startups looking to run Conversational Outreach Campaigns to raise funds.  By using the data marketplaces combined with Conversational Email or LinkedIn outreach campaigns, you can attract the right types of discussion with investors at pre-seed, seed or Series A-D stages. The Opps platform offers a way to find showcase the value of your data and attract potential investors who are interested in your ideas. Leveraging data marketplaces can help you secure funding and build partnerships for your venture.

Case Studies of Successful Data Marketplace Startups

Successful data marketplace startups have shown how they can attract early adopters and investors. Here are some case studies to illustrate their strategies:

  • Streamr: This marketplace for real-time data built a robust community of developers and data consumers by offering clear value propositions and a user-friendly platform.
  • Ocean Protocol: By leveraging blockchain technology, Ocean Protocol ensures data privacy and integrity, attracting both data providers and buyers to its marketplace.
  • Datawallet: Targeting individuals looking to monetize their personal data, Datawallet provides a transparent and secure platform, gaining the trust of both users and investors.

Jigsaw Case Study

"Jigsaw" refers to a company acquired by Salesforce back in 2010. Jigsaw was a crowd-sourced business directory and data marketplace that provided detailed contact information for millions of professionals and companies. Salesforce purchased Jigsaw for approximately $142 million. This acquisition allowed Salesforce to enhance its existing customer relationship management (CRM) tools by integrating Jigsaw's extensive database of business contacts directly into its platform, thus improving data quality and access for Salesforce users.

Jigsaw, acquired by Salesforce in 2010, was unique in several ways:

1. Crowdsourced Database: Jigsaw (later rebranded as Data.com) utilized a crowdsourcing model to build and maintain its database of business contacts and company information. Users could contribute and update information, ensuring that the data remained current and comprehensive.

2. Data Quality and Accuracy: Jigsaw incentivized users to provide accurate and up-to-date information by awarding points for contributions and updates. These points could then be used to access more data within the platform.

3. User-Generated Content: Unlike traditional business information databases, which relied on internal teams or automated systems, Jigsaw leveraged the collective knowledge of its user base. This approach not only expanded the scope of the data but also increased its reliability due to constant user validation.

4. Integration with CRM Systems Jigsaw's data was designed to integrate seamlessly with CRM systems like Salesforce. This integration allowed sales and marketing teams to enrich their existing contact databases, improve lead generation, and enhance targeting efforts.

5. Dynamic Data: The platform's continuously updated and validated data set made it a valuable resource for businesses looking to maintain accurate and current contact information, which is crucial for effective sales and marketing operations.

These unique features made Jigsaw an attractive acquisition for Salesforce, complementing its existing CRM offerings and enhancing its data services.

When Salesforce shut down Jigsaw and transitioned to Data.com, several gaps in the data market emerged:

1. Loss of Crowdsourced Data Quality: Jigsaw’s unique crowdsourcing model, which relied on user contributions to keep contact information up-to-date, was a key differentiator. The shift to Data.com, which did not fully replicate this model, meant a potential decline in the frequency and accuracy of data updates.

2. User Incentive System: Jigsaw incentivized users to contribute and update information through a point system, which encouraged continuous engagement and data quality improvements. The discontinuation of this model removed a powerful mechanism for ensuring the reliability of the data.

3. Community-Driven Approach: Jigsaw’s user-generated content model fostered a community of contributors who actively participated in maintaining the database. The transition to Data.com, which did not emphasize this community aspect, resulted in the loss of a collaborative environment that supported data accuracy and completeness.

4. Data Variety and Coverage: Jigsaw’s crowdsourced model allowed for a broader and more diverse dataset, as it aggregated information from various industries and user perspectives. With the shift to Data.com, there was concern that the breadth and diversity of the data might suffer, limiting its comprehensiveness.

5. Adaptability and Responsiveness: The user-driven updates in Jigsaw allowed for quick adaptation to changes in contact information and business data. Moving to Data.com, which relied more on traditional data aggregation methods, potentially slowed the responsiveness to market changes and the updating of information.

6. Engagement and Innovation: The dynamic and interactive nature of Jigsaw encouraged users to remain engaged and innovate within the platform. The move to a more static and less interactive Data.com environment could lead to reduced user engagement and slower innovation in data management practices.

These gaps highlighted the unique value Jigsaw brought to the data market and the challenges Salesforce faced in maintaining the same level of data quality, engagement, and innovation with Data.com.

Harnessing Data Marketplaces for Growth and Success

The Opps Data marketplace we believe is a valuable platform for startups to secure early adopters, customers and investors records they can use in Conversational outreach campaigns on the Opps+ platform. By leveraging the power of a curated data sets, marketers and sales teams alike can access a pool of potential customers, investors and partners.