How To Guides

How to Write Creative Cold Outreach Subject Lines

Standing out in the recipient’s inbox, you have to have a good and eye-catching subject line. Crafting creative cold outreach subject lines can help in getting your emails opened. Subject lines are your first impression and are directly related to higher open rates and better engagement.

Why Creative Cold Outreach Subject Lines Matter

Stick out in a pack of 121. That is the goal in cold email outreach. The average business professional receives 121 emails per day. A well-crafted, creative cold outreach subject line can be the reason your email gets opened amongst 121 other ones.

The Science Behind Subject Lines

Understanding the psychological factors behind email open rates is important to have successful cold email campaigns. The human brain is wired to respond to specific triggers; words that make a reader curious and have personal relevance to them are more likely to get a positive reaction. Incorporating these factors into your creative cold outreach subject lines will increase your chances of success. 

Elements of an Effective Cold Outreach Subject Line

  1. Curiosity: Piquing curiosity can compel the recipient to open your email to learn more. Creative cold outreach subject lines can cause the reader to be curious.
  2. Urgency: Making your email feel urgent can give your email importance in the eyes of the recipient. 
  3. Personalization: If you personalize your email to the recipient, your recipient will be more likely to open the email. Include variables of company name and recipient name.

Creative Cold Outreach Subject Lines: Real Examples

  1. "Have You Heard This About [Industry]?"
  2. "Quick Question About Your [Product/Service]"
  3. "Unlock Your Team’s Full Potential Today"
  4. "Exclusive Offer Just for [Recipient’s Name]"
  5. "A New Opportunity for [Recipient’s Company]"

Techniques for Crafting Creative Cold Outreach Subject Lines

  1. Keep It Short and Sweet: Long subject lines will get shortened in the inbox, especially on a mobile device. Aim to have 5-7 words in your subject line to ensure that they are fully visible.
  2. Use Numbers: Numbers are catching to the eye. By including numbers in your subject line, your recipient will be more likely to open your email.
  3. Ask a Question: Questions can engage the recipient's curiosity. "Are You Ready to Transform Your Marketing Strategy?"

Analyzing the Impact

A/B testing is an important tool that you can use to determine which creative cold outreach subject lines are working the best. You can track open rates to figure out which subject lines work best.

The Role of Emotion in Cold Outreach Subject Lines

Emotion can be an important factor in creative cold outreach subject lines. Words that evoke emotion should be included in your subject lines. This will cause the reader to be emotionally engaged and increase the likelihood that they open your email.

The Power of Personalization

Personalization goes beyond just including the recipient's name. Reference their recent accomplishments, comment on a recent blog post, or mention a mutual connection. This level of detail shows that you've done your homework and aren’t just sending a generic email. For example, "Congrats on Your Latest Achievement, [Name]!"

Humor in Cold Outreach Subject Lines

Humor is an effective ice breaker in cold emailing. It is important to note that humor is not always beneficial. Be sure to keep in mind your recipient and think if humor is appropriate for that subject line.

Storytelling in Subject Lines

People like stories. By using storytelling techniques in your creative cold outreach subject lines, you can make the subject lines more compelling. Hinting at a success story your company has had is a great way to peak interest.

Timing is Important

While creating creative cold outreach subject lines helps your open rates, so does timing. By coupling a create subject line with good timing, you can increase your success in cold emailing. Best times to send emails are between 9-11 AM or after lunch (1-3 PM)

Testing and Iteration

Constant testing is a great way to find out which subject lines are working best. As mentioned above, test out different creative cold outreach subject lines and look at the results of each. Change your subject lines over time to achieve better results. 

Crafting Subject Lines for Different Audiences

Different creative cold outreach subject lines are needed for different audiences. A subject line that works for a specific audience will most likely not work for a different audience. Be sure to tailor your subject lines to fit the audience that you are trying to reach.

Examples of Successful Creative Cold Outreach Subject Lines

  1. "Your Competitors Don’t Want You to See This"
  2. "The Secret to Doubling Your Productivity"
  3. "An Idea to Help You Crush Your Next Quarter"
  4. "You’re Invited: Exclusive Webinar on [Topic]"
  5. "Ready to Take Your Business to the Next Level?"

Final Thoughts

Learning and excelling in creative cold outreach subject lines is a process of learning and adapting. Understanding psychology, using emotions, personalization, and testing your subject lines can significantly increase your effectiveness in cold email campaigns.

In summary, the key to effective creative cold outreach subject lines lies in their ability to grab attention, evoke curiosity, and drive action. Whether through personalization, urgency, or emotional appeal, the right subject line can make all the difference in your outreach efforts. Keep experimenting, learning, and refining your approach to find what resonates best with your audience. With time and practice, you'll become adept at crafting subject lines that open doors and create opportunities.

Bonus Tips for Crafting Creative Cold Outreach Subject Lines

  1. Use Power Words: Words like "exclusive," "limited," "secret," and "urgent" can make your subject lines more compelling.
  2. Avoid Spam Triggers: Stay away from words that might trigger spam filters, such as "free," "guarantee," and "win."
  3. Stay Authentic: Ensure that your subject line accurately reflects the content of your email. Misleading subject lines can damage trust and credibility.