Running AI-powered sales campaigns? Great. But are you tracking the right things? If you’re only watching opens and replies, you’re leaving valuable insights on the table. This post breaks down the seven most important metrics for evaluating AI sales performance and how to use them to optimize your outreach engine.

1. Open Rate
This shows how well your subject lines are performing and whether your domain is landing in inboxes. If open rates are low (under 30%), the problem might be:

• Weak subject lines
• Poor domain reputation
• Bad targeting

Benchmarks: 40–60% is healthy for cold outbound, depending on list quality.

2. Response Rate
This includes all replies — positive, neutral, negative. It tells you if your messaging is engaging.

Watch out for: High reply rates but low conversion may mean the email sparks curiosity but doesn’t deliver value.

3. Positive Reply Rate
This is your true north. Positive replies include:

• “Yes, I’m interested”
• “Let’s book a time”
• “Send me more info”

Segment your reply types to identify real opportunities.

4. Lead Quality Score
Once a lead replies, does it fit your ICP? Use basic scoring:

• Role and seniority
• Company size and industry
• Tech stack or funding stage

AI can enrich this data on the fly and even calculate a score.

5. Booking Rate
How many emails resulted in actual meetings booked? This shows how strong your CTA and calendar link are.

Formula: Meetings booked / Emails sent

6. Handoff Rate
How many leads did the AI agent escalate to a human rep?

• A high handoff rate with low bookings may suggest weak qualification logic
• A low handoff rate may mean the AI isn’t identifying good leads fast enough

7. Close Rate
Ultimately, are you closing deals? Tie campaign results to CRM data. You want to know:

• Which campaigns lead to pipeline?
• Which personas convert best?

Bonus Metrics to Consider:

• Bounce Rate: Monitor list quality and domain health
• Time to First Reply: Faster is better, especially in multi-threaded campaigns
• Cost per Meeting: How much did it cost (in tools, data, time) to book a meeting?

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Track What Matters. Scale What Works.

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Opps AI doesn’t just help you run outreach — it helps you measure what moves the needle. From reply quality to meetings booked, Valet gives you real-time insights and fine-tuned targeting.

See which sequences are converting, double down on the best leads, and watch your pipeline grow.

📊 Power Your Outreach with Opps

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Using Metrics to Improve

‍Tracking is only half the battle. Use your metrics to:

• A/B test subject lines and intros
• Shift targeting toward high-quality lead segments
• Optimize reply handling by training your AI on real objections

AI campaigns give you more data than ever before — but only if you’re watching the right signals. These seven metrics will help you go beyond vanity stats and build a scalable, repeatable outbound system that actually generates pipeline.

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